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D is for DEVELOPMENT: Bringing Learning Content to Life

8/12/2025

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Over the last few months, we’ve been exploring the ADDIE model and its ongoing relevance in today’s fast-evolving learning landscape — where AI, multiple delivery methods, and countless development tools are the norm.
This month, we arrive at the second D in ADDIE:
Development.


This is the exciting phase where the approved design actually comes to life. At D3, we most often develop two primary types of learning solutions: eLearning and Instructor-Led Training (ILT).

eLearning Development

Our eLearning development usually begins with creating a template and prototype based on that template.
​This early deliverable helps us and our clients build synergy and confidence as we learn their preferences on a smaller scale. Once the prototype is approved, we dive into content creation.


When scripting, we carefully review the source material and aim to capture the client’s unique voice, writing to their specifications. AI tools often play a valuable role here, helping us work efficiently without sacrificing quality.

Once the script is finalized, we develop the alpha version of the course. For large projects, we often manage multiple alpha, beta, and final deliverables in logical content chunks. Our goal with the alpha is to deliver a polished, fully complete solution. No open questions or missing pieces. This allows the client to focus on reviewing content and design rather than hunting down errors. We perform thorough internal quality assurance during this phase to minimize client frustration.

The beta phase typically involves minor preference changes — rewording, adding or replacing graphics — and usually lasts just a few days. If needed, we provide a final gold version before handing off the completed files for upload to the client’s learning management system (LMS).

For a one-hour course, this full development cycle usually takes about six weeks. When multiple review cycles are needed, we often begin the next alpha version while the client is reviewing the beta of the previous cycle, keeping things moving efficiently.

Instructor-Led Training (ILT) Development

The ILT development process follows a similar path. We start with templates for key materials like slides, Facilitator Guides, and Learner Guides, plus a prototype. After client approval, we move into the alpha phase, collaborating closely with subject matter experts (SMEs) to ensure all content and questions are addressed upfront.
Like with eLearning, multiple rounds of alpha, beta, and final versions may run concurrently, supported by internal QA to keep the process smooth and focused for our clients.

Development at D3

At D3, Development is a rewarding journey for both our clients and consultants. We prioritize efficiency, attention to detail, and creating beautiful, effective deliverables that exceed expectations.

Stay tuned for next month’s post, where we’ll explore the surprisingly multi-faceted phase of ADDIE: Implementation!

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    Author

    Teresa Davenport. M.S., established Davenport Design & Development (D3) in 1996 as an HR Consulting firm specializing in organizational development and instructional design services. 

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